Quote:
Originally Posted by Bananaman88
How do you create a pull market for non-Cavendish types? I say the only way is for consumers to stop purchasing the Cavendish. I realize your question was how do the producers create a pull market, and since we, as consumers, are not likely to stop purchasing the Cavendish (since it's almost soley our only choice) then I just don't think it will ever happen on a large scale. The only way I can see it happening is if a massive outbreak of Panama Disease, BBTV, or Sigatoka really wipes out the Cavendish plantations and consumers are "forced" to try a new banana out of necessity. I"d prefer to have more varieties available, but if they are not I'm going to keep purchasing the Cavendish. They're better than nothing!
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Bring back the "Chiquita Banana" cartoon! I can hear it now
if you're old enough you can too) "I'm a chquita banana and I've come to say Panama disease is here to stay so try an Ice cream , orinoco and all the rest and you are sure to find that cavendish ain't best". ok so I don't have a future in PR but I do think promoting different varieties first as "exotics" to expose them to a greater market followed by a price reduction due to higher production could work.