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bepah · 10-29-2008, 06:42 PM

Everyone seems to think that advertising may be the answer (I remember Chiquita banana, too).

But unless you have something to sell, all of the advertising changes nothing. I live in a suburb in the Greater San Francisco Bay Area, known as East County (Contra Costa County). Demand for all perishables is incredible here, as if a 15 mile radius drawn around my home, it would encompass over 250,000 people.

It is unlikely, right now, that an acceptable substitute for the Cavendish is being produced in enough volume for my little corner of the world, let alone the rest of the world. Substitutes might be weaned into the market, but where is the shelf space for them? Markets will not stock things that do not sell, especially things that go bad. We rarely run out of bananas here, but the shelves do get pretty bare at the end of the week.

Demand for bananas is high, mark up is low. Maybe the markets do not charge enough?

BTW, I truly appreciate the way this thread is going. Lots of good ideas and perspectives! Thanks to everyone!

10-29-2008, 06:42 PM	#17 (permalink)
bepah Freelance Botanoeconomist bepah's Photo Gallery Location: Brentwood CA Find me on the map! Zone: 9b Name: bepah Join Date: Dec 2007 Posts: 308 BananaBucks : 53,189 Feedback: 1 / 100% Said "Thanks" 25 Times Was Thanked 220 Times in 122 Posts Said "Welcome to Bananas" 406 Times	Re: Cavendish replacement efforts Everyone seems to think that advertising may be the answer (I remember Chiquita banana, too). But unless you have something to sell, all of the advertising changes nothing. I live in a suburb in the Greater San Francisco Bay Area, known as East County (Contra Costa County). Demand for all perishables is incredible here, as if a 15 mile radius drawn around my home, it would encompass over 250,000 people. It is unlikely, right now, that an acceptable substitute for the Cavendish is being produced in enough volume for my little corner of the world, let alone the rest of the world. Substitutes might be weaned into the market, but where is the shelf space for them? Markets will not stock things that do not sell, especially things that go bad. We rarely run out of bananas here, but the shelves do get pretty bare at the end of the week. Demand for bananas is high, mark up is low. Maybe the markets do not charge enough? BTW, I truly appreciate the way this thread is going. Lots of good ideas and perspectives! Thanks to everyone! __________________ John Case Rookie Gardener, Veteran Drinker